1. Contact addresses
Responsibility for the processing of personal data:
Industrie Neuhof 7
CH – 3422 Kirchberg
We point out, if in individual cases there are other persons responsible for the processing of personal data.
2. Processing of personal data
2.1 Terms and definitions
Personal data is all information that relates to an identified or identifiable person. A data subject is a person about whom personal data is processed. Processing includes any handling of personal data, irrespective of the means and procedures used, in particular the storage, disclosure, procurement, collection, deletion, storage, modification, destruction and use of personal data.
The European Economic Area (EEA) comprises the European Union (EU) as well as the Principality of Liechtenstein, Iceland and Norway. The General Data Protection Regulation (GDPR) describes the processing of personal data as the processing of personal data.
2.2 Legal basis
We process personal data in accordance with Swiss data protection law, in particular the Federal Law on Data Protection and the Ordinance to the Federal Law on Data Protection.
We process – if and insofar as the General Data Protection Regulation (GDPR) is applicable – personal data in accordance with at least one of the following legal bases:
- Art. 6 Sect. 1 lit. a GDPR for the processing of personal data with the consent of the data subject
- Art. 6 Sect. 1 lit. b GDPR for the processing of personal data necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract
- Art. 6 Sect. 1 lit. c GDPR for the processing of personal data necessary for compliance with a legal obligation to which we are subject under the laws of any member state of the European Economic Area (EEA).
- Art. 6 Sect. 1 lit. d GDPR for the processing of personal data necessary in order to protect the vital interests of the data subject or of another natural person
- Art. 6 Sect. 1 lit. e GDPR for the processing of personal data necessary for the performance of a task carried out in the public interest
- Art. 6 Sect. 1 lit. f GDPR for the processing of personal data necessary to protect the legitimate interests of us or of third parties, except where such interests are overridden by fundamental freedoms and rights or by the interests of the data subject Legitimate interests are in particular our interest in being able to provide our services permanently, user-friendly, secure and reliable and to advertise them as required, information security as well as protection against misuse and unauthorised use, the enforcement of our own legal claims and compliance with Swiss law.
2.3 Nature, scope and purpose
We process those personal data that are necessary to provide our services in a permanent, user-friendly, secure and reliable manner. Such personal data can fall into the categories of inventory and contact data, browser and device data, content data, meta or marginal data and usage data, location data, sales, contract and payment data.
We process personal data for as long as is necessary for the respective purpose or purposes or as required by law. Personal data whose processing is no longer required will be made anonymous or deleted. Persons whose data we process have a fundamental right to deletion.
As a matter of principle, we process personal data only with the consent of the person concerned, unless the processing is permitted for other legal reasons, for example to performance of a contract with the data subject and for corresponding pre-contractual measures to protect our overriding legitimate interests, because the processing is evident from the circumstances or after prior information.
In this context, we process in particular information that a data subject has provided to establishing contact – for example by letter post, e-mail, contact form, social media or telephone – or voluntarily and yourself during registration for a user account. We may store such information, for example, in an address book or with comparable tools. If you transmit personal data about third parties to us, you are obliged to guarantee data protection against such third parties and to ensure the accuracy of such personal data.
In addition, we process personal data that we receive from third parties for public accessible sources, or if and to the extent that such processing is permissible for legal reasons.
2.4 Processing of personal data by third parties, also abroad
We may have personal data processed by commissioned third parties or process it together with third parties or with the help of third parties or transfer it to third parties. Such third parties are in particular providers whose services we use. We also guarantee appropriate data protection for such third parties.
Such third parties are generally located in Switzerland and the European Economic Area (EEA). However, such third parties may also be located in other states and territories on earth and elsewhere in the universe, provided that their data protection law guarantees adequate data protection in the opinion of the Federal Data Protection and Information Commissioner (FDPIC) and – if and insofar as the General Data Protection Regulation (GDPR) is applicable – in the opinion of the European Commission, or if adequate data protection is guaranteed for other reasons, such as by a corresponding contractual agreement, in particular on the basis of standard contractual clauses, or by appropriate certification. In the case of third parties in the United States of America (USA), certification in accordance with the Privacy Shield can guarantee adequate data protection. Exceptionally, such a third party may be located in a country without adequate data protection, provided that the legal data protection requirements are met, such as the express consent of the data subject.
3. Rights of data subjects
Data subjects whose personal data we process have the rights under Swiss data protection law. This includes the right to information and the right to correct, delete or block the processed personal data.
Data subjects whose personal data we process may – if and to the extent that the General Data Protection Regulation (GDPR) is applicable – obtain free confirmation as to whether we are processing their personal data and, if so, request information about the processing of their personal data, have the processing of their personal data restricted, exercise their right to data transferability and have their personal data corrected, deleted (“right to forget”), blocked or completed.
Data subjects whose personal data we process may – if and to the extent that the GDPR is applicable – revoke any consent given at any time with effect for the future and object to the processing of their personal data at any time.
Data subjects whose personal data we process have a right of appeal to a competent supervisory authority. The supervisory authority for data protection in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).
4. Data security
We take appropriate and suitable technical and organizational measures to ensure data protection and in particular data security. However, despite such measures, the processing of personal data on the Internet can always have security gaps. We can therefore not guarantee absolute data security.
Access to our online offer is carried out using transport encryption (SSL / TLS, in particular with the Hypertext Transfer Protocol Secure, abbreviated HTTPS). Most browsers mark transport encryption with a padlock in the address bar.
Access to our online offer is subject – as is basically the case with all Internet use – to mass surveillance without cause or suspicion and other monitoring by security authorities in Switzerland, the European Union (EU), the United States of America (USA) and other countries. We cannot directly influence the corresponding processing of personal data by secret services, police forces and other security authorities.
5. Use of the website
When you visit our website, cookies can be stored temporarily in your browser as “session cookies” or for a certain period of time as so-called permanent cookies. “Session cookies” are automatically deleted when you close your browser. Permanent cookies make it possible, in particular, to recognise your browser the next time you visit our website and thus to measure the range of our website, for example. Permanent cookies can also be used for online marketing, for example.
In the case of cookies used for measuring success and reach or for advertising, a general opt-out is possible for many services via the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance) or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).
5.2 Server log files
We may collect the following information for each access to our website, provided that this information is transmitted by your browser to our server infrastructure or can be determined by our web server: Date and time including time zone, Internet Protocol (IP) address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual sub-pages of our website called up including the amount of data transferred, last website called up in the same browser window (referrer or referrer).
We store such information, which may also represent personal data, in server log files. This information is required to provide our online services in a permanent, user-friendly and reliable manner and to ensure data security and thus in particular the protection of personal data – also by third parties or with the help of third parties.
5.3 Counting pixels
We may use tracking pixels on our website. Web beacons are also known as tracking pixels. Web beacons – also from third parties whose services we use – are small, usually invisible images that are automatically called up when you visit our website. Counting pixels can be used to record the same information as in server log files.
6. Services of third parties
We use third party services to provide our services in a durable, user-friendly, secure and reliable manner. Such services also serve to embed content into our website. Such services – for example, hosting and storage services, video services and payment services – require your Internet Protocol (IP) address, otherwise such services will not be able to transmit the relevant content. Such services may be located outside Switzerland and the European Economic Area (EEA), provided that adequate data protection is guaranteed.
For their own security-related, statistical and technical purposes, third parties whose services we use may also process data in connection with our offer and from other sources – including cookies, log files and counting pixels – in aggregated, anonymised or pseudonymised form.
We use payment service providers to process our customers’ payments securely and reliably. We only use payment service providers that guarantee adequate data protection. The terms and conditions of the respective payment service providers, such as General Terms and Conditions of Business (GTC) or data protection declarations, apply in each case.
We use Stripe in particular for the processing of payments. Stripe is a service of the American Stripe Inc. For users in the European Economic Area (EEA) and Switzerland, Stripe Payments Europe Ltd. in Ireland is responsible. Information on the type, scope and purpose of data processing can be found in the data protection principles of Stripe.
6.2 Measuring success and reach
We use Google Analytics to analyse how our website is used, and we may also measure the reach of our website and the success of links from third parties to our website. This is a service of the American Google LLC. The Irish Google Ireland Limited is responsible for users in the European Economic Area (EEA) and Switzerland.
Google also attempts to track individual visitors to our website when they use different browsers or devices (cross-device tracking). Cookies are also used for this purpose. For Google Analytics your Internet Protocol (IP) address is required, but this is not combined with other data from Google.
In any case, we will have your Internet Protocol (IP) address anonymised by Google before the analysis. As a result, your complete IP address will not be transmitted to Google in the USA.
Further information on the type, scope and purpose of data processing can be found in the principles for data protection and security and in the data protection declaration of Google, in the guide to data protection in Google products (including Google Analytics), in the information on how Google uses data from websites on which Google services are used and in the information on cookies at Google. In addition, there is the option of using the “Browser Add-on to deactivate Google Analytics” and to object to personalised advertising.
We would like to use such advertising to reach in particular people who are interested in our online offer or who already use our online offer. For this purpose, we transmit corresponding – possibly also personal – data to Google (remarketing). We can also determine whether our advertising is successful, i.e. whether it leads to visits to our website (conversion tracking).
7. Final provisions
We can adapt and supplement this data protection declaration at any time. We will provide information about such adaptations and additions in a suitable form, in particular by publishing the respective current data protection declaration on our website.